For the last couple of days, I was searching the internet and I found that lots, of people, couldn’t understand what’s a squeeze page.
Everyone believed that it’s actually the same with a landing page.
They are not wrong in that but they are not exactly the same.
Both of them can be used for the same reason but the structure may be different.
Let me give you more info about that.
Squeeze Page & Landing Page
No they are not exactly the same! (they are very similar)
So what’s a squeeze page?
Is a single page focused on getting a name and e-mail address (sometimes they might ask only for e-mail).
Squeeze page often called landing or capture page… They do the same job…ask for name and e-mail simple as that.
Also, squeeze page(s) are short … they usually say “ if want to learn how to do this and that give us your e-mail and we will be in touch with you”
Well they will obviously write something better but this is a bad example that you shouldn’t copy because it won’t convert.
A landing page on the other hand is a stand-alone page that the main reason is a single conversion like e-books, courses or even a free trial sign up.
In many cases a landing page is longer than a squeeze page and in most cases will include more info about the offer…
You can always read more in this post. Step by step guide to affiliate marketing.
You will understand the 4 step strategy that you should follow in order to increase conversions.
How To Create An Effective Squeeze Page
The process here is actually very simple.
You have to be clear about the offer, write a catchy title that will attract people and write a motivational (short) paragraph
In order to create an effective squeeze page you need to create:
1) You need a strong title that will attract people in seconds
2) The page explain what is your offer and how you will help them
3) Search on google and find a color-contrasting CTA button with your own text “JOIN NOW”, “ Yes! Give Me More Info”
4) A good background image
5) A CTA (call to action) button that has your own text and “contrasts” well with the whole design.
Differences Between Landing & Squeeze Pages
As I already said there are small differences between landing and squeeze page.
1)A landing page can be used for different conversion goals while squeeze is usually for the main conversion goal
2)A squeeze page is usually short while Landing page can be both (long & short)
3)Landing Page is a stand-alone page while squeeze page is not (usually)
4)Both of them usually have a thank you page (after you put name and e-mail)
How To Increase Conversions
Well, think when you gave your e-mail…?
Probably when u saw an offer or a gift right?
You should do the same… You can start by creating a “lead magnet”* (I will explain below) in exchange for e-mail.
Lead magnets are the freebie offers that you will give in order for people to give you their e-mail.
Most people create a free e-book, others create courses or even webinars.
Let me give another example.
“Grab my 4 step to make money online e-book for free”
“ Download my 10 Page e-book, simply enter your e-mail”
Maybe these 2 examples are very common but they actually convert.
Understand Your Audience.
If you are a blogger or a Youtuber this is something that you must know.
If you already created content and some people read/watch a post or a video…they maybe even gave you a few comments (that’s great).
You must start understanding what they want from you.
What’s the next thing that you have to do in order to gain more viewers/readers, followers (it always depends on the platform you use).
Give more value! Yea it’s simple as that.
When someone search “how to lose belly fat” on the internet they truly want to learn “HOW”…
So what you have to do?
Give 80% (or more that’s up to you) of the value in a single post/video (explain them for example how to start lose belly fat)
then, when you have their attention in the end of the post you can simply create something “get my diet on how to 4kg in 15 days.”
I don’t know a lot of things about diet so if you are in that niche I’m sorry
Remember you want to get quality (targeted) traffic so if someone doesn’t read your post and just leave from your post/video,
It doesn’t matter… Why?
If someone doesn’t want to really know how to do the “things that wrote in google” then he/she doesn’t truly care.
As I said you want quality traffic so that later on these people will convert to the program or any other offer that you will show them.
Obviously there is no such thing as 100% convert. So don’t be disappointed.
Most people will give you their e-mail address and then won’t care about this again…Give value = Increase your email list = make money.
All starts from you!
One more reason that you can do to increase your conversions (and you can literally use it almost everywhere)
Are You Tired Of Scams?
Create A Strong Message
This is actually easier than it sounds… I guess most people will think “how I can create a strong message I’ve never done this before”
If you know your niche and you know what you want to create…writing a strong message is easier than you might believe.
What you need to do is, to be honest. Tell to your readers what will they receive, What’s in it for them… and what to do!
Also, a good way is to give them reasons, why they should work with you.?
Something that helps me to do this is I change my position and become a reader and when I finally create something,
I want to check If I created something that I would join…
Advertise Your Squeeze Page
Yeap! That’s right, you can advertise your squeeze page also, like your landing page…
If you are in the stage that you start your own business, it’s something to be proud of.
So when you advertise this page remember (think) as entrepreneur…who is the hero of the story? Is it You?
NO! You have to make the readers/viewers believe that they are the hero of the story and you are the #1 Fan!
This is how you have to act because in that way the people will trust you and by from you.
Which One Do You Prefer?
In most cases, people will use/create both of them for different reasons.
If you are a beginner you might want to read our post, is affiliate marketing for beginners?
You should create in my opinion both of them and use them for different reasons to capture e-mails
For example. Use your squeeze page for your blog and advertise your landing page. (or do the opposite) or maybe you want to advertise both…!
That’s up to you.
The thing is that you have to be yourself when you talk with others because if you only want their money they will understand it and they will “unsubscribe” very easy.
Give value- Get Conversions.
If you have any questions or thoughts whether is about what’s a squeeze page or anything else, then please leave them in the comment section.
This post may contain affiliate links for more info visit my disclaimer page.